Day 3 in Portland: In the Classroom and Around the Town
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Our Portland Global students have been learning about the importance of Market Research and meeting the needs and wants of a Target Market. You can see students busy at work researching!
In addition to searching the internet for useful information, our students have also been busy creating their own surveys. They have brainstormed what information they need about their audience and have learned the best ways to collect and analyze that data.
Students surveying local law enforcement officers in Downtown PortlandStudents also had a chance to check in with Leigh Kellis, Small Business Administration’s Maine Small Business Person of the Year and owner of Holy Donut. Leigh shared insight on starting a business, conducting research, and suggestions on meeting the needs of those in Portland. Students even had a chance to try her delicious product!
Once students had a better understanding of the city, they spent a few hours downtown surveying locals with questions they developed to help the Sea Dogs Baseball team attract more millennials.
Students conducting Market Research in Portland, MERelated Posts
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